I sit down and look at my notebook. Then, I put myself into the zone. Thats how I start to write web copy that sells. Whether you agree with me or not, your web copy will determine whether your products going to sell online or not. Simple reason. In an offline sales pitch or presentation, you get to interact with your prospect. You get to touch him. He gets to see you personally. But not online. No, no, no. It all depends on the words on your site. See how powerful words are? Im not saying Im a guru at web copy. There are many other copywriters who are far better than me. Many. But Ive written my own web copy and its selling. And at the same time, Ive been hired to write for others. Keep on reading on how I write killer web copy and you can pick up any of the tips. The first part to write a copy, you MUST be in the zone. What the heck is the zone? The zone is like the mood. You see, writing a great copy is like an artist painting a beautiful picture. When you are in the zone, your hand cant stop typing and your mind keeps on coming up with amazing ideas to write. Like, Im in the zone when I write this article. How to be in the zone? Im not sure how you can achieve that, but for me, I put in a lot of passion to write a killer copy and I look into the future to see how this copy will sell like crazy. Thats how I get into the zone. Once you are in the zone, keep on writing. Dont stop. Even though, you know you are writing wrong grammar or putting in weird ideas. Just keep on writing. Then, after its finished, read it all over again. This time, youll pick up the mistakes and youll add in more ideas. Continue doing this until you are satisfied with your work. Finally, edit your work. When you start your copy, your headline is one of the most important parts of the copy. Some copy writers write tons of headlines before they start. For me, Ill write about 5 headlines and read it over several times. Then, Ill pick the best and fine tune it at least 5-10 times before I decide to use it. One more part of writing copy; dont feel bad borrowing some ideas from successful copy youve seen. Get a swipe file of the best copy you can find. And the last thing you need to keep in mind when writing a killer copy is this: Whats the end result the reader will get if they buy from you? Your copy MUST sell hope and benefits to the reader if you want them to buy anything after reading your copy. Now go write your killer copy. All the best. Warmest regards, Patric 'High-Speed Marketing' Chan
Chief Marketing Strategist Copyright 2004 Patric Chan |
