If you are a CPA and are looking to generate CPA referrals and leads online, there is no easier way to do so, and do so quickly, then to create a professional website and set up a PPC campaign via internet search engines. Any professional accountant can do so easily, including CPAs, management accountants, and tax accountants. This article provides an easy step-by-step guide to generating online CPA referrals for accountants. - Create a professional website to draw visitors to. Be sure to include your full contact info on the site, including name, address, phone, email, and fax so that your website visitors can easily contact you. Also, providing a form to fill out lets you capture your prospect's referral info so that you can call them.
- Set up a PPC campaign on internet search engines. PPC is short for pay-per-click. The way it works is you choose a list of keywords that you think online searchers are searching to find a CPA that provides the services that you provide. Whenever someone searches the keywords that you choose, a link to your site will be shown in the sponsored results section of the search. The more keywords you choose, the more CPA referrals you will receive. See below for a sample list of keywords.
- Each time someone clicks on your link, you pay a small fee for the sales lead (hence the name, "pay-per-click"). Normally, it costs between 5 cents and $2 for each click, depending on the popularity of the keyword.
The most popular PPC system is Google's AdWords program. This is the most popular and can generate the most CPA referrals in the shortest time. Below is a sample list of keywords that you can use to start your campaign. Of course, you should choose keywords that describe the account services that you actually perform. - Washington business accounting
- Houston certified professional accountant
- Chicago accounting services
- Generally accepted accounting principles (GAAP)
- Free accounting software
- San Diego registered professional accountant
- Boston CPA
- Vancouver financial accounting
- Jacksonville professional accounting firm
- Cost accounting
- Managerial accounting
- California income tax preparation
- Seattle tax accountant advisor
Of course, for your CPA referral campaign, substitute any of the cities above with the city that you work in. |
