"What Is The Single Biggest Problem In Network Marketing InGeneral, And How Exactly Can You Create A Recruitment Tidal WaveThat Will Have Your Upline Gasping For Breath ?...."

Any ideas ? Well surprisingly it isn't that people won't join,your efforts aren't yielding results, your friends and family don'twant to know. Its nothing like that. In fact its so obvious thatmost people can't see it until its pointed out to them.

The single biggest problem in Network Marketing is retention. Haveyou ever noticed what happens when your upline goes on holiday ? Things start falling apart. They can't go away for longer than afew weeks as their group quickly starts disintegrating. Why isthat exactly ? If you look at Network Marketing in general thereis a 90% drop out rate in the first 6 to 12 months. In otherwords, if you sponser 10 people today, then in 1 years time onlyone of them will still be in the business, and probably won't evenbe working that hard.

Now at the beginning it isn't that much of a problem. If you have10 people in your business, then as long as you recruit 9 or morepeople over the next year then your group grows and you're on yourway. But look at what happens once you get to say 100 people. Allof a sudden you need to add another 90 people just to stay whereyou are ! At 500 people it rises to 450 ! And thats just to staywhere you are, never mind growing you business further. So you seewhat happens if your upline goes on holiday for just 3 months to"live the dream" of network marketers ? They come back and findtheir group nearly 25% smaller than when they left, which in mostleadership compensation plans can easily mean their monthly incomecheque is halved. Was that 3 months holiday really worth it ?

Now don't get me wrong, I love Network Marketing, which is why overthe next few issues we'll be looking at how exactly to do thisright. How to cure your retention problems step by step - forever.

You see, if you do everything the correct way, using propermarketing techniques and leaving your warm market alone, then aretention ratio of 65% or more is completely achievable. In fact,I know many leaders in Network Marketing who simply apply thesetechniques and have retention ratios of 85% and above. Once we'veworked together to solve your retention problems, we'll then workon how to grow your business at incredible ratios, and I'm talkingwell in excess of 20 - 30 people a week, if you're willing to putin the time and effort to do that. But first things first, letslook at how to keep them once their in the business first.

"How Many Others Want To Know How To Achieve 65% + Retention RatesYear In And Year Out Without Fail....."

So where should we start ? Well believe it or not but the cause ofretention problems has just two root causes. The first is theapproach - leading with the opportunity not the products. Thesecond is the prospects - the warm market. Today we'll focus onthe first and why exactly leading with the opportunity causes youto lose nearly 90% of your downline every single year.

Have you ever heard the definition of madness ? Its doing thesame thing again and again, and expecting different results. Crazy, or what ? Yet this is exactly what happens in over 97% ofall network marketing down lines. If I were to get every networkmarketer in the world in a room together and just ask them thesimple question "How many of you were told how much you would makein Network Marketing at your first opportunity presentation", Iknow that every single one of you would raise your hand. This hasbeen the approach for over 30 years. No matter how the person isprospected - warm marketing, cold marketing, internet marketing,ads, flyers, business cards, skywriting you name it. Every singleone is told how they are going to make millions in NetworkMarketing and all they need to do is get 2 who get 2 who get 2 andbingo within a few months you're a millionaire. Now if you don'tapply a 90% DROP OUT RATE !!! Then sure that works. How many ofyou were then asked "Surely you know just two people who'd likeextra money don't you ?". It's a simple question that has only oneanswer. Who doesn't know 20 people who'd like extra money '

All in all it sounds like a logical approach doesn't it. Everyoneneeds extra money so tell them what they want to hear. However ithas ONE major flaw.

Any ideasIt sounds too simple, and after that "you know 2people don't you" your prospect believes he can't fail and everyonewill join ! No matter how many times you tell your prospect thatit needs hard work he only hears how rich he's going to be. Why,he only needs 2 and then he's set. But what happens when his first5 prospects say noThis wasn't expected was it - this was goingto be easy. Maybe the problem is the product or the business, oraliens or something. It can't be me or my approach - these peoplereally need money. See what the logical conclusion is ? They trya few more people who also say no, because they've just heard toomany get rich schemes before, and they know our associate isa sucker for get rich - so they just say no. So our hot newassociate is dissatisfied - and now quits. It wasn't something forhim. But that's ok - we're after product sales not numbers ofreps...... oppps - he was only using the products to make money. Nomore product orders from him.

WHAT IF THERE WAS A DIFFERENT WAY ?

How about actually NOT MENTIONING the opportunity ? I know youthink I've gone mad, but seriously. Go out there and find peoplewho have a need, a want or a desire for your product. Its amazinghow many network marketers are lead to believe that theircompensation plan is the product. You all have legitimate productsthat work and help people! Find product users who love yourproducts.

So lets take this one step further. Imagine you have a productuser who actually likes your products and is using them becausethey are impressed with the product. What would you say if youwere in Wal-Mart and the store manager came up and said "Hi, I cansee you buy our bread a lot. How are you finding it ?....... great.Let me ask you a question, if I can show you how to get that greatbread for FREE would that be something that would interest you ?"

Now how many people would say no ? Raise your hands.... Come on.....what nobody ?

OK so you see how it works. I'm sure many of us can show this keenproduct user how to show others the product so lets fast forward afew weeks. They found a few other bread lovers and they're nowearning enough residual that they get their product for free. Isthat the end of the game ? Nope..... you now have several moreproduct users to help. However the person now getting theirproduct for free, is kind of getting the hang of this now. Nowthey have this fantastic bread and for free. How about making someserious money now ? They already know what to do.

For the sceptics out there, lets look at what happens if thingsdon't go well. Lets say our bread buyer tries to share the productwith friends and family and completely crashes and burns. I'mtalking burning so badly they might just need a doctor. Well, theydon't get their product for free, but do you think they're going tostop ordering their favourite bread ? No way !

Make sense ? For those thinking this doesn't work - it does. Tryit for just 30 days and I'll guarantee you results. In fact if youdon't see results give me a call on my MLM Helpline(1-623-748-1394) or drop me an email (martin@explosivemlm.com),tell me you tried and failed, and I'll spend 30 minutes showing youhow. Even better I'll even waive my usual $75 fee simply becauseyou tried. Gerhard Werkin, one of my students with a telecomcompany tried the approach above. He had a down line of 90representatives and nearly 900 customers. But he was only adding 1or 2 reps a month. After just 5 weeks of basic training, he wentout and put 24, yes 24 new reps into his business the very nextweek. How many of you would like that ?

Go out there and share your products, and your business builderswill come.

God BlessMartin

Email : martin@ExplosiveMLM.com

MLM Helpline : 1-623-748-1394