Very concerned with the propelling agency tactics, health activists claim that pills for treating male erectile dysfunction have projected them as lifestyle drugs. In their intimations, erectile dysfunction drugs like Cialis, Viagra, and Levitra are frequently taken by users of club drugs like ecstasy or crystal methamphetamine to allow the users to engage in sex - often unprotected sex with multiple partners, putting them at risk for HIV and other sexually transmitted diseases. Health activist said that the medium advertising should also be used as a platform to inform patients about the side effects of those kind of drugs.
In totally agreement with above facts, the erectile dysfunction drug manufacturers have accepted the new guidelines set forth by Pharmaceutical Research and Manufacturers of America.
The new drug advertisement guidelines seek to eliminate misleading advertising that can lead to unnecessary prescriptions and restricts ads of ED drugs from television and print. In addition to restricting erectile dysfunction drug ads, the new guidelines claim also: - drug companies must educate doctors about their products before advertising them to the public;
- the Food and Drug Administration is allowed to screen all television ads;
- safety risks and side effects must be presented in clear language;
- every drug benefits presented in ads must be supported by clear medical evidence;
- ads regarding ED drugs must be regularly updated.
This new guidelines officially take effect on January 1, 2006, but most of the 23 drug companies agreeing to follow the recommendations plan to begin adhering to them immediately.
The company Eli Lilly, which sells the erectile dysfunction drug Cialis, says it will limit ads for Cialis to TV programs. Cialis seller aims not likely to attract children and will not air them during major sporting events. At the same time, Pfizer, which sells Viagra, says it will take similar steps to ensure its ads reach an adult audience. |
