If you're a consultant with a growing business, you may find that you're out-growing the standard options for processing payments online, and yet are not producing the volume level of a particular service to justify the extra costs that a merchant account would require.

This is one of the reasons why I was looking for alternatives payment options. Sure, people who know and trust me already, who are used to the standard options for processing ebook payments won't see a problem with being sent to a page that looks completely different from the rest of my site, in order to complete their transaction.

But since my business specializes in solutions for people who aren't marketers or search experts, and who rarely pay for products online, I had to have another option. Not that I have anything against PayPal or Clickbank - not at all.

But the way my business has changed has led me to find an alternative, not just a supplemental payment processor.

But what's so great about having a branded sales page? And how does it increase your conversion rates?

It's easier to trust the familiar.

Isn't this one of the reasons people buy in the first place, because the seller is familiar, and as such, more trustworthy than an anonymous solution? More people stay with the sales process when they are familiar.

Branded Sales Pages assure the client that they're taking the right steps to fulfilling their order.

Have you ever clicked on the wrong thing or realized that with five windows open, you weren't sure where your place was?

Abandonment rates are lower the smoother the processing experience is.

If you've ever studied your web stats and seen people abandon your sales process at the checkout page, you know that this one aspect can totally kill the user experience, and sink your conversion rate.

What could be more disheartening than the knowledge that you've somehow gotten all the elements to making sales perfect -only to have high abandonment at the last step.

In those cases, you know it's the order page, but you don't know what to do about it.

Branded Pages tend to load faster and contain similiar elements that are already on your site. Faster loading pages lower the amount of people who may leave because your page isn't loading.

50% of Americans may be on high-speed, but there's still the other half, not to mention the rest of the world.

Branded sales pages can help you enhance your brand and make the purchasing experience less confusing for your visitors. If increasing your online conversion rate is one of your New Year's Resolutions, you will want to look into a company that can offer this solution for you.