First, go to google and type "dan kennedy" into the search box. At the present time I get about 49,200 results! Now, type in "jason blackston" into the search box. Well, it's quite a drop from the 49,200 results Dan Kennedy received. At only 123 results, I've got a ways to go to catch old Dan! Nevertheless, the more articles that I submit to various ezines and the more websites that I have on the internet, my search results are going to continue to grow! So what does this mean for you and me. Good question. You can establish credibility with potential clients by using the google search. Often times, people approach me wondering what I can offer them. What do I know? How can I help? The list goes on and on... So what I tend to do, is send them to http://www.google.com and tell them to do a search for "jason blackston" They'll find old articles, news, and websites. This allows them to gain a better perspective of who you are and what you can offer them. 9 out of 10 times, they're impressed and want to learn more about me. This is great news and it generally leads to a positive relationship and potential sales. And in the near future as your results continue to skyrocket, you'll see people bidding on your name like they do for people like "dan kennedy"! Yes, that's another form of posturing that comes with this google search. When people type in your name and the results comes up with google adword results also, then people start thinking you're the stuff! But first things first. Just informing your list members, potential clients, and friends, about doing a google search of your "name", will enable you to posture yourself as the expert! |
