Is it wise only to reley on traffic from the search engines, or should you use all kind of options to brand a domain name?

How good is the ROI (return of investment) & what can you expect from different traffic techniques?

* .5 - 1.5% banner clickthrue
* 1.2 - 2.5 newsletter
* 1.5% TV spots
* 1.9% from your own 404 error page
* 4.4% Advertising write article
* 3 - 5% PPC Google adwords
* 15 - 20% Word of mouth
* 20% various surfing
* 45% Search Ingines

Personaly I prefer traffic from the Search Engines, because keyword research make sense and better ROI and I think you have some sort of control if you know how to make optimized mini-site with good content, compelling punchlines/titles with keyword-rich text.

Yes, we all know that backlinks is important toward "Google Rank" but it will take you hour's of valuable time to build a safe link structure & to many reciprocal links on one site can be a problem according to Googles algoritm.

One-way link is the best link you ever can dream of because normally those link comes from peoble who think your content is awesome and want to give you a vote.

Remember if you are allowed to place a "one-way link" somewhere on the web, to fill in your best keyword phrase in the anchor link text.

ex:

On the other hand if you need to pay for "targeted traffic" what is the price and do you gain the best ROI or get ripped off.

My conclution is that "Word of Mouth" and turning words into traffic is the best free ride you ever get.

You have to know which keyword provide the best return because keyword research make sense if you wanna have more targeted traffic and better web site ROI

Know which keywords provide the best returns