For the past few years, Ive been stashed away in my secret lab working on underground strategies for driving hordes of targeted to traffic to my sites. Ive decided to emerge from my lab for a limited time and reveal a few of these killer strategies to you. Are you ready? Good lets get to it! It seems that my consulting clients all suffer from the dreaded limited site disease. You may be afflicted by it as well. Basically, the disease consists of limiting your vision to your main website. Most people see their site as being the center of the universe but in their universe no other stars or planets exist. I would like to open your eyes to a bigger picture. One full of stars, each surrounded by their own planetary system. How does this relate to your website? Imagine your site sells 32 different widgets (this is the center of the universe). Now imagine you create a new site for each widget which is dedicated to that widget alone. Some call these minisites, I will call them stars. The object of each star is to expand upon the benefits of that widget, but point back to the center of the universe (your main site) to order that widget. With me so far? Good, lets move forward. Now, each star can have its own planetary system. Lets say each star has 5 planets. Planets are simply feeder sites whose only purpose is to direct traffic from the search engines back to the star. For example, many of you are familiar with page generating applications such as Ranking Power or Traffic Equalizer. What if you used these with the intention of feeding your stars? Are you beginning to feel the power here? I will stop here for now. To recap Your main site is the center of the universe. You register a domain for each of the products you sell and create a star (or minisite) for that product. The ordering page for that star points back to your main product site. Each star then has 5 planets (feeder sites) generated with Ranking Power or Traffic Equalizer all pointing back to that star. Its a very powerful concept, use wisely. More will be revealed soon. Copyright 2005 Keith Baxter |
