What is search engine optimisation?

Search engine optimisation is adapting your website so that is found in the organic results in search engines. Organic search engine results appear on the left hand side of the results, SEO is about getting good rankings for desired keywords. If your business was selling toy cars your website would focus on keywords such as:

Toy cars UK
Buy toy cars online
Cheap toy cars

If you were to achieve moderately high rankings for keywords related to your site hopefully visitors would purchase your product or service.

How do I perform search engine optimisation (SEO)?

Search engine optimisation requires hard work and dedication; if you are technical you will find it easier to learn the techniques. Below is a list of basics that the major search engine (Google, MSN and Yahoo) look for.

Keyword rich content related to your website (250 300 words per page)
Inbound links from external websites
Meta tag optimisation
Title tag optimisation
Outbound links to external websites
Keyword density, proximity and prominence

Whats the next step?

The next step is to learn as much as possible about search engine optimisation, I recommend looking at various websites, checking out and taking part in forums or purchasing e-books.