There are as many "For Business" amateur web designers as there are professional ones. This article will help you weed them out in no time. First and foremost a professional web designer provides the following services to their client: - Completely builds the site with organized content in a contemporary design layout that's user friendly.
- Implements up-to-date Search Engine Optimization techniques.
- Provides full site maintenance for client.
- Updates the site on a regular basis.
- Redesigns the site every 8 to 12 months with new content and layout.
- Provides hosting services or finds a reliable hosting company for client.
- Continually researches client's type of business for online compatibility with offline business practices.
- Keeps client abreast of innovative online business solutions that best fits their type of business for continued success online.
What an amateur web designer offers their client: - Often designs a site similar to other sites in the same business category, prefers to place important content all over the page in an unorganized layout that's not user-friendly or may provide clients with online web building tools to do it themselves.
- Implements out-dated Search Engine Optimization techniques.
- Provides little maintenance or trains client on how to update content themselves. Often referred to as the "CUT AND PASTE TUTORIAL" service.
- Does not provide their regular clients any redesign services . . . they seem to have no conception as to why a site once built, needs new content and layout for "repeat visitor" convenience.
- Mostly provides hosting and or web design services that includes paid training services in advertising and promotion of web site.
There is also a distinct difference in how a professional web designer advertises their business as compared to an amateur. A professional designer ... - Always lists services available stating that they are a partnership-with-client orientated business.
- Does not use scare tactics in their ads such as: "Did you know that there are limited options available for getting your business online!" or "Some other web designer may take your site down for no reason" or "Your web designer may be hurting your online success!"
- Has a company name that does not rely on metaphors from outside the web design business such as "Your Website Doctor" or "Your Website Co-Pilot" to try to gain your confidence.
- Does not need to offer discounts on services or provide special offers.
One sure thing about a professional web designer is that they get the right type of client that needs and wants their services. Amateurs will take anyone. To be perfectly blunt ... professional web designers have no competition. There's not even the slightest competition with online companies that offer web building tools or web site generators. Why? One look at at a site built by a non-skilled individual using such tools will convince you.
So, when you decide to look for a web designer that can design you the site of your dreams ... well perhaps after reading this ... you'll have some criteria to work with when finding that PROFESSIONAL. Knowledge is not only power, but can also point you in the RIGHT direction!!!! |
