1. Business Planning
Clearly describe your business idea, your vision and mission.
You have three ways to prepare your business plan:
a.Prepare it yourself using Excel spreadsheets.
b.Prepare it yourself with business plan software.
c.Hire an experienced and excellent legal and business plan consultant to write the plan for you.

The obvious best choice is to have your business plan prepared by an experienced and excellent business consultant so that it will have the right tone, content, structure and appearance to communicate competence. It will meet investor and lender standards, and you will structure a business model that will launch your business to success.

2. Corporate identity
Establish your branding, logo, trademark, and trade name.
You must choose a unique image that attracts customers and draws them to your product or service and to your website. Once you establish your image, you must protect it by registering it as a trademark, trade name, and/or copyrighting it. Your image is your marketing collateral: Logos, brochures, websites, newsletters, press releases, and other business communications that impact your customers impression of you.

3. Financial Projections and analysis.
You need a five-year forecast, and financial statements.
You need financial projections for five years, and you will establish milestones and benchmarks to gauge your progress. Your financial projections are your road map for the future. You must have complete Profit and Loss, Cash Flow, and Balance Sheet statements, and you must support your key assumptions.

4. Market research and analysis
Define potential market and create marketing strategies.
You must understand your industry is in terms of size, revenue, and number of players. Keeping up with trends is also important whether they are technological, cultural, or demographics. You must know and analyze your competition, both direct and indirect. You must know how they market their services/products, how they differentiate themselves, and what market share they command. You must identify and prioritize your target markets.

5. Marketing and business development
Analyze your industry and your competition and gain market share.
Creating a list of potential qualified prospects for your service or product is a necessary follow up to your target market analysis. You must create sales, marketing, and distribution strategies to offer your unique value proposition to the right people at the right price.

6. Web design and development
Create the best image of your company on the internet will attract customers.
Make the best use of online strategies to create brand awareness and call customers to action. Developing a first-rate company web site that will draw people, and they will return when you provide information or resources that are useful to them. An online business has a greater chance for success if your customers recognize your brand. You also need a systematic program for internet advertising which can generate significant business.

For more information on these and other important topics and for legal consulting, please visit our website at http://IndigoBusinessSolutions.

Copyright 2006. Indigo Business Solutions is a registered trade name.

Jo Ann Joy

Jo Ann Joy is the CEO and owner of Indigo Business Solutions. She has a law degree, an MBA, and a degree in Economics. Her legal background includes commercial, corporate, bankruptcy and real estate law. She has expertise in accounting, financial planning, mortgages, marketing, product development, and business strategies.

Jo Ann ran a successful business for 10 years, and she has written and given presentations on many different legal and business subjects. Jo Ann started Indigo Business Solutions, and she strives to help small businesses make decisive improvements in their start-up, direction, growth, and performance. Jo Ann is passionate about helping businesses succeed.

Indigo Business Solutions is a ?one stop shop? for small businesses. We differ from other business consulting firms, because we offer comprehensive legal and business counseling. We work with our clients to develop strategies that create value and competitive advantage. Jo Ann is not a traditional attorney. Rather, she is a strategic business attorney who works closely with clients to create and implement strategies that will greatly improve their performance and success.

Jo Ann will her talents, expertise, and education to inspire enterprising and imaginative people to make their goals a reality and enjoy professional and personal growth. She promises to consistently deliver quality and reliable service to earn your trust and create lasting relationships. She promises that she will make a positive difference in your business.

If you are not getting what you want from your business or if you want to reach higher goals, Indigo Business Solutions delivers the strategic planning that will provide you with the right tools and methods to grow and gain market share. Please look at our website and found out how we can help you expand and achieve your goals.

We offer straight talk, sound advice, and practical solutions. Your small business deserves to be a success, and